Business

Marketers need information in order to comprehend how the sector performs for their partner and affiliate programmes.Partnerize has launched its new Retail Partnership Benchmarking Tool to help brand leaders get the insights they need.This new web-based application enables partners and affiliate marketers to compare program metrics against crowdsourced industry benchmarks.By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with average data from other major partners and affiliate marketers. Why a benchmarker  At Partnerize, our mission is to improve partnership efficiency and sophistication by applying data and advanced technology to every aspect of partner management.This simple tool gives brands access to more insights so that they can understand their brand performance in the context of vertical retail as a whole.The new tool was designed to enable members of the global partnership community to help each other by sharing insights and data.Brands are invited to participate irrespective of the network or platform products and services they use.At launch, we have one benchmarker that aggregates data for all participating retail brands. We hope to obtain sufficient data over time for measurements and analyses to reflect variations in regions and categories. How the benchmarker works Is simple...

Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, Mozilla Corporation. Firefox is officially available for Windows 7 or newer, macOS and Linux; its unofficial ports are...

Marketing psychology is a constantly evolving field, as the marketing landscape becomes ever more interconnected and complex. There is a limited spectrum of what...

The demand for multi-skilled marketers has never been higher, but there is an ongoing issue that there is not sufficient talent in the industry...

Affiliate marketing is on the advance. An IAB report last year said spend on affiliate in the UK grew 6% and publishers have begun to reap the...

Have businesses faced a more unpredictable time in living memory? Whatever your personal feelings regarding the political and economic climate, the current uncertainty makes...

Not long ago, it was a straightforward process for companies to go global. They picked the countries that showed high ecommerce potential—the options were...

It is no secret that customers love discounts. For decades, they have been spoiled to buy only when provided an ultra mega super special...

Business expansion before the internet was expensive. To reach a new audience you had to literally take your business to them. Open another store, with...

The Alibaba Group has expanded its partnership with global affiliate network Awin to launch Alibaba.com’s affiliate program, which is available in the UK, US, EU, LATAM...