SaaS

Skimlinks Launches SaaS Model for Publishers

Skimlinks, the leading commerce content monetization platform, announced the launch of a software as a service (SaaS) model alongside its revenue share model to...
Blogger

3 Financial Bloggers Share Their Secrets to Running a Successful Blog

The blogging company is booming and there is no exception to the economic room. Bloggers of personal finance often begin by documenting their own...
Coupon

Can Coupon Affiliates Add Value to a Merchant’s Affiliate Program?

It is no secret that customers love discounts. For decades, they have been spoiled to buy only when provided an ultra mega super special...
Marie Claire

Marie Claire to Close UK Print Edition to Focus on Digital and Affiliate

Marie Claire's fashion and beauty magazine is set to close its UK print edition after 31 years as it turns into a digital-only offering. After November, the print magazine will stop with Marie Claire continuing her internet coverage of fashion and beauty. The TI Media-owned title also invests...
Facebook Advertising

Facebook Trialling Augmented Reality Ads in News Feed

The Boston Consulting Group estimates that more than 80 million people in the US engage with AR on a monthly basis. Facebook is expecting...
Affiliate marketing, Wordpress

How to start affiliate marketing business with WordPress

Creating a WordPress website is a relatively straightforward task, and the statistics speak for themselves. There are currently nearly 77 million sites worldwide, with...
Influencer Marketing

IMSHOW18: Data Is the Future of Influencer Marketing

Influencer marketing is coming under fire and at the heart of the scrutiny is the question: how can influencer marketing move forward when influencer...
Park Avenue

Park Avenue awards digital marketing and media buying mandate to Kinnect

Kinnect, formerly known as Social Kinnect, won the mandate for digital marketing and media buying for the apparel business of Park Avenue (part of...
Display advertising

Amazon Misleads People with ‘Next-Day’ Prime Ads, Says ASA

Although Amazon’s sales have been booming with Prime Day seeing an increase in revenue year-on-year, the e-commerce retailer has come under fire from the...
CPA

Why Marketers Need to Break their Addiction to Fixed CPA

With the introduction of improved campaign measurability, marketers have realised they might have let their addiction to installs get the better of them. The...

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