Should Retail Brands Use Instagram Shopping to Maximise E-Commerce Performance?
As the ongoing high street crisis increases competition in the online retail space, retail brands are increasingly trying to reach their audiences where they...
How to Make your Display Ads Less Disruptive
Is taking a less disruptive approach the best option?
An IAB study that found that 26% of users utilise ad blockers while according to the...
The Power of Integrated Systems: Maximising Your Return on Investment
There has been a lot of discussion over the all-in - one approach to systems over the integrated strategy in latest years. For example,...
Spy Tools are in High Use in Affiliate Marketing to Run Ad Campaigns Successfully
In affiliate marketing, spy tools have been widely used to successfully carry out ad campaigns. In order to examine the competition on the market...
European Brands Moving Programmatic Advertising In-House, IAB Finds
It is believed that European brands are moving their programmatic advertising trading in-house, according to a report from the Interactive Advertising Bureau (IAB). The survey found...
Carat Takes on Vodafone’s £400 Million Global Media Account
Following its global media and buying review, Vodafone has appointed Carat to manage its account, estimated at £ 400 million.
The organization owned by Dentsu...
Holiday Marketing: How to Create a Snowball Effect With Word-of-Mouth
We are approaching the most beautiful advertising time of the year: the holidays! It's time to start planning your marketing campaigns for fall and...
Verizon Media and Microsoft Expand Global Native Advertising Partnership
Responding to an increasing demand for native advertising, Verizon Media and Microsoft have extended their global partnership, which will see Verizon Media opening up 20% more...
Will Facebook’s Off-Facebook Activity Tool Affect Ad Targeting?
In June 2019, Facebook will begin rolling out its new tool that shows users a summary of the apps and sites that are reporting...
The Importance of being Objective in Today’s Affiliate Landscape
The biggest deciding factor in moving from an affiliate network to affiliate consultancy was because I felt my role as a network head was...
