Taking Affiliate Worldwide: Top Tips for Global Program Success
Not long ago, it was a straightforward process for companies to go global. They picked the countries that showed high ecommerce potential—the options were...
Fintech Meets Martech in Optimise and Bud Partnership
With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...
Digital marketing company Social Beat gets three new EVPs
Chennai: Digital marketing solutions company Social Beat has roped in three new faces - Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli - to join...
What You’ve Done to Get Here, Won’t Get You Where You Need to be...
With the rapidly changing digital, affiliate and partner marketing environment, the things brands have done to create successful affiliate marketing to date, is not...
How to Win Back Consumer Trust Using Responsible Data Usage in Partnerships
Understanding the driving force behind issues about consumer privacy is essential to making accountable and ethical decisions about the proper use of consumer information....
Why Brands Should Look to Affiliate for Global Growth in APAC
The Senior Content Strategist at CJ Affiliate Chris Bass has briefly described how the three affiliate strategies will perfectly guide you so that your...
Alibaba Acquires NetEase Kaola for $2 Billion
Alibaba Group verified the purchase of NetEase Kaola for a reported $2 billion after weeks of reports and speculations about a prospective agreement. Chinese...
Shopping Season: How Partnerships Can Boost Holiday Sales
Retailers who are just now starting to turn their attention to holiday planning might feel like they’re already behind the eight ball. The common...
Thomas Cook Group Collapses as Rescue Bid Falls Through
Thomas Cook Group, including the UK tour operator, has entered into compulsory liquidation as of this morning (September 23) following the failure of talks...
Will Affiliates Help turn Britain into a ‘21st Century Exporting Superpower’?
That was the description of the objective given by the international trade secretary, Liam Fox, last week when he made a speech detailing the government’s plans...
