What exactly Quality Score means?
As per Google, “Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.”
We really don’t know how to make our landing page good and how to calculate the quality score of our landing page in the best way possible. How should we improve the quality score? There are many such questions which revolve in our mind and we are always looking forward to our website rank and it’s landing pages score.
This term ‘Quality Score’ is defined above and you might hear it again and again if you are into the world of PAY PER CLICK (PPC). In today’s post, we will try and learn what is in our hand and what’s not to improve our website’s landing page score.
The first step which we will look forward is that we will check out the current quality score of our website’s landing page. If you use AdWords them you will see that there is a set of columns on the left side written as ‘Select metrics’ through this we can easily add up to the interface where it can be viewed easily.
As soon as you add up you will see the Quality Score and set up your mission that in how many days you will be able to improve the Quality Score.
If you will check up the record, then pages with good quality score are more successful in the long run rather than the low-quality score landing pages, sometimes the advertisers have limited access to the landing pages, but you can still find some or the other way to improve the score and redesign or whatever best effort you can put, just give your 100% and leave the rest.
Landing pages should be relevant to Ads
Make landing pages in such a way that is should match and have a similarity with the ad, if you think and feel from inside that this is the right landing page where users have land up after clicking on the ad, then move forward otherwise think twice or redesign or whatever you do just do it right. Sending users to the relevant or right page will increase or boost up your quality score automatically.
Easy Navigation
The user should be able to navigate easily if a user lands on a page where a user faces difficulty they will find the information somewhere else and at once they will close your page. So ask yourself twice whether the page designed by you has ease of navigation or not.
Page Loading time is pretty essential
We all know or we can all guess that if a user faces this problem then what will happen to the Quality Score of the page. The most important thing which you need to keep in mind is AdWords regularly views the pages of the site and if this problem occurs again and again then the score might get low.
Conclusion
There is no as such direct tool for improving the Quality Score, but you can keep in mind the above-mentioned points and give your best, putting these points together in mind will easily boost your credit score in one or the other way.
