Soreto on Referral Marketing and its Impact on Shareable Content
Is referral marketing worth it and why is so powerful? We speak to Peter Rowe, CEO of Soreto on the channel developments, mechanics of...
Snap, Awin and Vouchercloud Join Digital Disruptors Programme
The team behind the Digital Disruptors Programme has announced a number of key brands that will be joining the initiative to encourage the next...
Scaling Ad Buying Costs and Brand Safety in Programmatic
The scale versus brand safety debate isn’t new. In fact, it’s an ongoing theme in programmatic. However, it’s now no longer a question of...
Top Five Tips For Managing International Affiliate Marketing Campaigns
In an increasingly connected world, a global affiliate marketing strategy is essential for any brand looking to grow their business across borders. Even though...
Are Advertisers Losing Local Market Impact Through Centralising Programmatic?
Spend on programmatically traded media has increased globally year on year since 2011, and most would predict this trend will continue over the next...
How Advertisers & Premium Publishers Can Stand Up to Ad Tech
Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...
The Problems of Web-Based Tracking in Affiliate Marketing
As a pay-for-performance marketing discipline, how transactions are credited is normally the biggest determiner between success and failure.
The problems of web-based tracking in the...
Marketers Place Ads on Unsafe Sites Amid Brand Safety Concerns
Research from Sizmek reveals the extent of brand safety concerns among marketers, with 38% of marketers surveyed admitting to having placed an ad on...
Busting Affiliate Marketing Myths for Merchants
There is a lot of misinformation out there about what affiliate marketing can or can’t do on the merchant site. We’re here to dispel...
Why affiliation is great for SME businesses
Affiliate marketing is increasingly a way in which small and medium enterprises (SMEs) are able to become marketing partners with large global brands, while...
