Tag: Acquisitions And Mergers
Awin and affilinet Unify As Merger Progresses
Following a successful first year as part of global affiliate network Awin, affilinet is now operating under the Awin brand as the merger progresses.
In...
IPG Acquires Acxiom Corporation’s Data-Driven Marketing Division for $2.3 Billion
Interpublic Group (IPG) has acquired Acxiom Corporation’s data-driven marketing division, Acxiom Marketing Solutions (AMS), in a deal worth $2.3 billion.
The deal was approved unanimously...
ANA Acquires Data and Marketing Association
Advertising trade association, the Association of National Advertisers (ANA) has announced the acquisition of the Data and Marketing Association (DMA). Terms of the deal...
