Tag: affiliate marketing

Attribution simply means pulling together all campaign activity, so you can attribute the right marketing channels to a sale. Why? To optimise media mix...

We’re more interconnected than ever before. With the internet, social media, and our mobile phones, people can get in touch with their friends and...

With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...

Further enhancing its artificial intelligence (AI) capabilities, global affiliate network Webgains has announced a new partnership with London-based company Humanise.AI ahead of the network’s...

Tell us about your experience in performance marketing? I’m the founder & managing director of Bring Digital, a specialist performance marketing agency based in the North...

Digital advertisers in the UK spent £6.4 billion in the first half of 2018, up 15% year-on-year, according to the IAB UK and PwC...

Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network. Utilising...

It’s no secret that major media publishers now believe display advertising on its own cannot cover the cost of producing quality content, let alone...

Online shopping is the growth engine for retail markets and even more so during the holiday season. With flexible payment and shipping options increasing,...

Mention the word ‘voucher’ or ‘deals’ in front of a luxury brand and be prepared to face the consequences. While this wouldn’t be expected of...