Tag: Performance marketing

The marketing industry is littered with jargon.  This is the industry of “brand equity”, of the “call-to-action”, of “above-the-line” and “below-the-fold”.  In fact, there...

Rakuten Marketing today announced that at this year's International Performance Marketing Awards (IPMAs), they were named "Best Affiliate Network." The award noted the strategic...

Performance marketing is a strategy for digital marketing that reinvents how businesses advertise and sell their products. And this technique, as it sounds, is...

It's amazing to think about how fast this year has gone with half of September done. We're going to be on Christmas before we...

Business expansion before the internet was expensive. To reach a new audience you had to literally take your business to them. Open another store, with...