What are the Most Important Skills for Future Marketers?
The demand for multi-skilled marketers has never been higher, but there is an ongoing issue that there is not sufficient talent in the industry...
How to Make Your Affiliate Program Attractive to Publishers
Affiliate marketing is on the advance.
An IAB report last year said spend on affiliate in the UK grew 6% and publishers have begun to reap the...
Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it
Have businesses faced a more unpredictable time in living memory? Whatever your personal feelings regarding the political and economic climate, the current uncertainty makes...
Taking Affiliate Worldwide: Top Tips for Global Program Success
Not long ago, it was a straightforward process for companies to go global. They picked the countries that showed high ecommerce potential—the options were...
Can Coupon Affiliates Add Value to a Merchant’s Affiliate Program?
It is no secret that customers love discounts. For decades, they have been spoiled to buy only when provided an ultra mega super special...
How to Optimise Performance Marketing Around the World
Business expansion before the internet was expensive.
To reach a new audience you had to literally take your business to them. Open another store, with...
Alibaba Expands Partnership With Awin to Launch Alibaba.com Affiliate Program
The Alibaba Group has expanded its partnership with global affiliate network Awin to launch Alibaba.com’s affiliate program, which is available in the UK, US, EU, LATAM...
In-Housing Productivity and Creativity Expectations Fall Short
A new report by email marketing solution Mailjet and Data and Marketing Association found that although marketers are bringing their key marketing functions in-house, expectations are...
ICO Guidance, Cookies Consent and the Next Steps
It was only a matter of time before we expected to see the first big fine for breaching the General Data Protection Regulation (GDPR)...
PeerFly Discontinues Affiliate Network After 11 Years in Operations
After 11 years in service, performance-based marketing platform PeerFly is closing its normal operations today (July 31), officially discontinuing the PeerFly Affiliate Network.
Announcing the news on...
