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Why the US is Leading the Media Comeback in Affiliate

It’s no secret that major media publishers now believe display advertising on its own cannot cover the cost of producing quality content, let alone...

Adobe Advertising Cloud Partners with Flashtalking

Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...

Mindshare Launches Blockchain Alliance to Deliver Transparency in Programmatic

Global media and marketing company Mindshare has announced its first prototype for its blockchain programmatic alliance, signing a number of key partners as part...

Consumers Three Times More Likely to Purchase Products During Black Friday

Research by Conversant has revealed that when British consumers receive promotional messages in September, they are three times more likely to buy products and...

Amazon Rebrands Its Ad Products to Amazon Advertising

Amazon is simplifying its advertising products by grouping everything under one umbrella called Amazon Advertising as it looks to play a bigger part in...

Consumers Are Ready For AR, But Are Advertisers?

Augmented reality (AR) is poised to significantly reshape the reality of advertising and shopping, with the consumer AR sector expected to reach $14 billion...

Marketers Place Ads on Unsafe Sites Amid Brand Safety Concerns

Research from Sizmek reveals the extent of brand safety concerns among marketers, with 38% of marketers surveyed admitting to having placed an ad on...

Twitter’s Embedded Timelines Help Publishers Earn More Revenue

The Twitter Timeline Program is the first ad program that allows publishers to offer high-quality, real-time content to their audiences and drive incremental revenue...

Amazon Misleads People with ‘Next-Day’ Prime Ads, Says ASA

Although Amazon’s sales have been booming with Prime Day seeing an increase in revenue year-on-year, the e-commerce retailer has come under fire from the...

The Telecoms Battle for Media Dominance

One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus by AT&T. This acquisition, coupled...

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