How To Manage A Global Affiliate Program
How do I manage a global affiliate program? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from...
Affiliate Marketing Spend in UK Grows 15% to Top £550 Million in 2017
From traditional publishers to bloggers and influencers, as well as loyalty, voucher code and price comparison sites; last year affiliate marketing was estimated to...
Four Ways to Master Affiliate Marketing in South East Asia
E-commerce sales in Asia-Pacific are growing like nowhere else. According to eMarketer Retail, e-commerce sales grew 31.1% in 2017 to $1.349 trillion. Increasing income...
HubSpot boosts analytics with Supermetrics partnership
HubSpot's marketing software company has partnered with Supermetrics to expand its customer reporting possibilities.
Users of HubSpot can now analyze and report information in Google...
Why it’s Time to Stop Saying “Performance Marketing”
The marketing industry is littered with jargon. This is the industry of “brand equity”, of the “call-to-action”, of “above-the-line” and “below-the-fold”. In fact, there...
Combining Voice Search and Chatbots for Action-Orientated Marketing
Undeniably, voice search and chatbots are changing the way consumers interact with brands. The same technology is also transforming internal business communications and operations....
Advertising Spend to Rise by 1.1% in 2020
Advertising spend for the year is expected to grow by 1.1% (revised from 0.8%) and growth upwardly revised to 0.7% (from 0.4%) for 2019....
Google beats Amazon to first place in smart speaker market
Smart speakers continue to be the world’s fastest-growing consumer technology segment, with year-on-year growth in Q1 2018 of 210% as shipments reached 9 million...
How to Leverage B2B Affiliate Marketing to Increase Lead Generation
When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to...
Five Tips For Measuring the Real Value of Publisher Partnerships
According to Gartner's CMO spend report, marketing budgets are continuing to grow. However, the growth in spending comes with an increase in expectations. The report...
