Performance marketing

Retailers Embracing AI to Enhance Customer Shopping Experience

According to a report from VoucherCodes.co.uk who interviewed 200 senior executives at major UK and French retailers, brands are embracing AI to simplify and...
instagram

Instagram Introduces Shopping Tab to its Explore Page

Ahead of the launch of a standalone shopping app, Instagram has introduced even more opportunities for e-commerce on the platform with the announcement of...
Affiliate Marketing

Three Tips for Proactive Affiliate Discovery and Recruitment

As many Account Managers will know, affiliate recruitment is at the heart of a well-managed affiliate programme; pivotal in onboarding new partners and improving...
Affiliate marketing

Finding Your Niche in the Busy World of Affiliate Marketing

Across the internet, there are over 1.5 billion websites and those that continue to do well keep investing time and effort in their product...
Artificial intelligence

Is Artificial Intelligence Still the Future of Retail?

Continuously striving for innovation, this new age of e-commerce is driven by a mass of emerging technologies, including artificial intelligence (AI). AI is reinventing...
Instagram

Should Retail Brands Use Instagram Shopping to Maximise E-Commerce Performance?

As the ongoing high street crisis increases competition in the online retail space, retail brands are increasingly trying to reach their audiences where they...
Blockchain

Mindshare Launches Blockchain Alliance to Deliver Transparency in Programmatic

Global media and marketing company Mindshare has announced its first prototype for its blockchain programmatic alliance, signing a number of key partners as part...
Affiliate marketing

Will Affiliates Help turn Britain into a ‘21st Century Exporting Superpower’?

That was the description of the objective given by the international trade secretary, Liam Fox, last week when he made a speech detailing the government’s plans...
Black Friday

Consumers Three Times More Likely to Purchase Products During Black Friday

Research by Conversant has revealed that when British consumers receive promotional messages in September, they are three times more likely to buy products and...
Amazon

Amazon Rebrands Its Ad Products to Amazon Advertising

Amazon is simplifying its advertising products by grouping everything under one umbrella called Amazon Advertising as it looks to play a bigger part in...

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