Amazon Streamlines Ad Business to Single Platform
E-commerce giant Amazon is merging its ad business into a single platform so that advertisers will be able to buy campaigns – whether selling...
IMSHOW18: Data Is the Future of Influencer Marketing
Influencer marketing is coming under fire and at the heart of the scrutiny is the question: how can influencer marketing move forward when influencer...
Accessibility Is the Missing Link in Your Digital Marketing Strategy
Start now if your marketing department does not include accessibility in your plan for digital marketing. The most efficient way to reach more clients,...
The Implications of Blockchain for the Affiliate Industry
At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology...
Should Advertisers Care About Out-of-Home Advertising Right Now?
Out-of-home (OOH) is enjoying something of a renaissance, to put it mildly. As the latest numbers from agencies Magna and Zenith both show, OOH spend is on the...
Google Withdraws on its Price Comparison Site Scheme
Google has diluted its controversial Comparison Shopping Service (CSS), which critics say encourages the creation of “fake” price comparison sites, with one agency calling...
Consumers Three Times More Likely to Purchase Products During Black Friday
Research by Conversant has revealed that when British consumers receive promotional messages in September, they are three times more likely to buy products and...
Seven Ways to Sell Your Boss on Affiliate and Partner Marketing
Affiliate marketing and the broader realm of partner marketing is a vital revenue driver for most of the world’s top brands and yet some...
Admitad’s Annual Report Highlights Growing Power of Affiliate Marketing
Global affiliate network Admitad has released its second annual report which details how the affiliate marketing industry is operating around the globe and the kind of...
How to Make Your Affiliate Program Attractive to Publishers
Affiliate marketing is on the advance.
An IAB report last year said spend on affiliate in the UK grew 6% and publishers have begun to reap the...
