5 Low-Cost High-Impact Marketing Techniques to Get More Customers to Online Stores
The way we purchase products and services has been completely transformed by e-commerce. Over the past decade, online shopping has seen massive growth. The...
Twitter and Facebook Update Ad Transparency Tools to Combat Fake News
Twitter has announced a series of ad transparency tool which will show information about the ads people view and who is running them, addressing...
How Have You Responded to Apple’s ITP 2.0 Update?
Third-party cookies are under threat. Courtesy of Apple’s Intelligent Tracking Prevention (ITP 1.0), the time-frame where cookies can be read by Safari on desktop...
The Ozone Project and OpenX Partner to Increase Publisher Monetisation
Programmatic advertising platform The Ozone Project has partnered with advertising exchange OpenX in order to increase monetisation for publishers' digital ad inventory.
The partnership will allow buyers to access...
Why Every Agency Should Partner With an Affiliate Marketing SaaS
Marketing and web design agencies who offer comprehensive packages for eCommerce brands usually offer the standard things: SEO, SEM, social media, email, etc. However,...
Seven Ways to Sell Your Boss on Affiliate and Partner Marketing
Affiliate marketing and the broader realm of partner marketing is a vital revenue driver for most of the world’s top brands and yet some...
Admitad’s Annual Report Highlights Growing Power of Affiliate Marketing
Global affiliate network Admitad has released its second annual report which details how the affiliate marketing industry is operating around the globe and the kind of...
How to Make Your Affiliate Program Attractive to Publishers
Affiliate marketing is on the advance.
An IAB report last year said spend on affiliate in the UK grew 6% and publishers have begun to reap the...
How Advertisers & Premium Publishers Can Stand Up to Ad Tech
Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...
Four Ways AI Has Changed Data Processing in Marketing
There has been a lot of ‘hype’ around how artificial intelligence (AI) has the potential to transform marketing and ultimately support more impactful customer...
