Advertising Spend to Rise by 1.1% in 2020
Advertising spend for the year is expected to grow by 1.1% (revised from 0.8%) and growth upwardly revised to 0.7% (from 0.4%) for 2019....
Coupang launches Coupang Partners for online affiliate marketing
South Korea’s e-commerce company Coupang said Tuesday it has launched an online affiliate marketing service called Coupang Partners.
Coupang Partners aims to help content creators...
How to Update Your Affiliate Marketing Strategy in 3 Steps
Affiliate marketing is an interesting space because brands tend to prefer to pay content creators based on performance while content creators tend to prefer...
AI Set to Revolutionise the Digital Advertising Industry
In a survey carried out to understand the current and future impact of artificial intelligence (AI) on digital advertising, 80% of the respondents agreed...
Effective strategies for playing roulette tournaments.
A player faces the possibility of experiencing a situation where all the bets come
with the same payout rate whilst playing cash-based roulette like the...
Facebook Trialling Augmented Reality Ads in News Feed
The Boston Consulting Group estimates that more than 80 million people in the US engage with AR on a monthly basis. Facebook is expecting...
Five Best Practices for Top Performing Emails
Today’s inboxes are more crowded than ever, with roughly 269 billion emails in 2017 being sent and received each day. However, there is a...
How to Drive Campaign Performance with Creativity
It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of...
Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...
Zenith Steers New Performance Function to Global Markets
ROI agency Zenith has announced a new function to drive performance services for its global clients, which will be led the agency’s newly appointed...
