How to Optimise Performance Marketing Around the World
Business expansion before the internet was expensive.
To reach a new audience you had to literally take your business to them. Open another store, with...
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Getting a strong return on marketing investment: It keeps a lot of people up at night. How will the money spent on that PR...
How Blockchain Will Shake Up Affiliate Marketing
Affiliate marketing has been around almost as long as the internet itself. Amazon launched its Associates program all the way back in 1996. This...
Fintech Meets Martech in Optimise and Bud Partnership
With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...
Marketers to Increase Influencer Marketing Budgets
The influencer marketing channel continues to strive as an avenue for advertising and marketing performance with 62% of marketers set to further grow their...
Affiliate Marketing for Beginners: Pitfalls & Red Flags
Does the idea of generating a 5-figure monthly income appeal to you? Then you are on the right track. Affiliate marketing can help you...
Greater Transparency Makes Demand-Side Platforms More Effective
When analysing the profitability of an assortment of ad channels, there can be a lot of information presented without very much clarity. Some demand-side...
How to Improve Your Customer Retention Strategy
Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...
Affiliate Huddle London 2018 #AH18
Last Thursday I attended Affiliate Huddle, London’s free conference which encourages the sharing of knowledge and debate around affiliate marketing. It’s organised by the...
Six Health Checkups for Your Partner Marketing
Many brands have been active in the partner and affiliate marketing spaces for some time. These days, the sector drives tens of billions of...
