Tag: affiliate marketing
Oh Snap! Why Instagram is the Place to Be
As reports suggest that Snapchat is rapidly falling out of favour, Instagram is apparently stealing the show in the attention of social media influencers....
How Blockchain Will Shake Up Affiliate Marketing
Affiliate marketing has been around almost as long as the internet itself. Amazon launched its Associates program all the way back in 1996. This...
Meet Traffic Puma. The New Affiliate Marketing on the block
Traffic Puma is the newest name in affiliate marketing. You better watch out for this animal. Because it is born to prowl the affiliate...
ANA Acquires Data and Marketing Association
Advertising trade association, the Association of National Advertisers (ANA) has announced the acquisition of the Data and Marketing Association (DMA). Terms of the deal...
The Implications of Blockchain for the Affiliate Industry
At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology...
Pushing the Need for a Multi-Touch Attribution Model
As an affiliate agency wishing to evolve beyond over affiliate services, R.O.EYE needed to move away from just looking at performance on a ‘last-click’...
TUNE Incorporates Apple’s Search Ads Attribution API to Quantify App Re-Downloads
Mobile measurement and solutions specialist TUNE has announced the integration of Apple’s updated Search Ads Attribution API to increase the measurement capabilities if its...
Six Health Checkups for Your Partner Marketing
Many brands have been active in the partner and affiliate marketing spaces for some time. These days, the sector drives tens of billions of...
Why the Future is Bright for Voucher Strategies
Voucher codes have long been a staple of performance marketing. Price-savvy consumers are habitually seeking incentives that reduce the cost of goods and services,...
IAB Singapore Announces Board and Committee Co-Chairs
The Interactive Advertising Bureau (IAB) Singapore has announced it’s Board and Committee Co-Chairs which will spreadhead the organizations’ plans in growing digital advertising investment...
