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How Accessible is Programmatic TV Advertising to SMBs?

In 2019, mainstream TV and radio advertising is finally in the grasp of small and medium-sized businesses (SMBs).  SMBs have always been largely locked...

CPA Amazon Moments Loyalty Program Lets Brands Reward Customers

Amazon launched a new self-service loyalty marketing tool called Amazon Moments that allows companies to reward customers with Amazon-branded products or other products sold by other...

How to Scale ‘Creative’ in Performance Marketing

With the advent of programmatic and digital advertising, data used to be the most important thing in performance marketing. Advertisers looked at what channels...

Banner Ads 120% More Effective Than Video Ads, Finds Report

The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...

AI-Driven Brands to Reap the Rewards of Rising Ad Spend

Advertising spend has exploded over the past decade. In the UK alone, ad spend has risen for eight years running. This shows no sign...

Verizon Media and Microsoft Expand Global Native Advertising Partnership

Responding to an increasing demand for native advertising, Verizon Media and Microsoft have extended their global partnership, which will see Verizon Media opening up 20% more...

How to Improve Your Customer Retention Strategy

Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...

How OOH Advertising Can Reposition Your Brand

To reposition your brand, you need to tell a compelling new story, to a large and relevant audience, in an engaging and authentic way. ...

It’s Time For The Industry to Combat Brand Safety Issues

Brand safety is keeping CMOs up at night – eight in every 10 say that they are more concerned about brand safety than ever...

How Have You Responded to Apple’s ITP 2.0 Update?

Third-party cookies are under threat. Courtesy of Apple’s Intelligent Tracking Prevention (ITP 1.0), the time-frame where cookies can be read by Safari on desktop...

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