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Carat Takes on Vodafone’s £400 Million Global Media Account

Following its global media and buying review, Vodafone has appointed Carat to manage its account, estimated at £ 400 million. The organization owned by Dentsu...

YouTube and Diversifying into Alternative Traffic Sources

Have you left YouTube out of the digital marketing strategy of your company? If so, your brand is missing on a platform that streams...

Affiliate Marketing: Three Way to Manage Your Ad Blocking

The rise in ad blocking interferes with the digital marketing industry. People no longer want to tolerate intrusive ad experiences or ads that dominate...

Are Trusted Marketplaces the Right Solution to Ensure Media Quality?

Businesses are looking for more than baseline brand security after two years of media quality scandals; they want brand suitability. And many seek Trusted...

Grow Your Business in a Downturn by Optimising Advertising Instead of...

Have businesses faced a more unpredictable time in living memory? Whatever your personal feelings regarding the political and economic climate, the current uncertainty makes...

Push Ads for Publishers – What is the Opportunity?

Let’s imagine the scene: a familiar sound of system notification is coming from your gadget, you swipe to unlock the screen and see an...

Facebook Launches Feature to Crackdown Fake Ads and Scammers

In a bid to crackdown scammers online, Facebook has launched a new feature that will let users more easily report fake ads on its platform. News of...

Google CSS: The Opportunities and Challenges to Affiliates

The more things change, the more they stay the same. Think back less than ten years, and you find a search space that’s dominated...

MediaMath Partners With White Ops to Tackle Ad Fraud

Programmatic advertising company MediaMath has partnered with cybersecurity company White Ops in a bid to protect advertisers, agencies and publishers from sophisticated invalid traffic...

Should Advertisers Care About Out-of-Home Advertising Right Now?

Out-of-home (OOH) is enjoying something of a renaissance, to put it mildly. As the latest numbers from agencies Magna and Zenith both show, OOH spend is on the...

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