For an advertiser to launch an affiliate program, it needs to integrate its website with the chosen network.
Really this is the only way the network can learn about how users interact with the brand’s website and keep statistics on the program’s success. But talk to any advertiser well-versed in the affiliate marketing world, and they might tell you that while integration is certainly necessary, it can be downright dreadful too… Read More >>>
Manual integration is a long, drawn-out process and, in between networks having to write the code from scratch and technical errors, it can take up to several weeks to complete.
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