The Problems of Web-Based Tracking in Affiliate Marketing
As a pay-for-performance marketing discipline, how transactions are credited is normally the biggest determiner between success and failure.
The problems of web-based tracking in the...
Financial Times Launches Audience Tool for Advertisers
Financial Times (FT) has released a new multi-platform audience tool (Map) for advertisers in the hope of boosting repeat business.
The media owner has stated...
Snap, Awin and Vouchercloud Join Digital Disruptors Programme
The team behind the Digital Disruptors Programme has announced a number of key brands that will be joining the initiative to encourage the next...
Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance
Networks and agencies including Acceleration Partners, Affiliate Future, Awin, CJ, Optimise, Impact, Partnerize, Rakuten Marketing, ShareaSale, Tradedoubler and Tradetracker, as well as a number...
Three Ways Wireless Charging Can Help Improve Brands’ Data Insights and ROI
The industry is making its move to all things wireless. The launch of three new iPhone models at Apple’s Keynote – all of which...
Rakuten Marketing Launches AI Technology to Connect Marketers and Audiences
Today (September 27), Rakuten Marketing announced the launch of its latest technology built on artificial intelligence (AI) and machine learning (ML), growing the performance...
Tipster partners with Mediacle for its new affiliate program
Tipster, the leading internet bookmaker, announced in collaboration with Mediacle the launch of its affiliate program. Mediacle Affiliate Platform (MAP) is the powerful Tipster...
Affiliate Marketing: Five Small Affiliate Publishers Doing It Right
The affiliate marketing industry has grown incredibly over the last decade and is not only made up of the voucher, cashback, and loyalty sites....
Why the Future is Bright for Voucher Strategies
Voucher codes have long been a staple of performance marketing. Price-savvy consumers are habitually seeking incentives that reduce the cost of goods and services,...
Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it
Have businesses faced a more unpredictable time in living memory? Whatever your personal feelings regarding the political and economic climate, the current uncertainty makes...
