Why Are so Many Advertisers Turning to Instagram Stories?
Instagram’s boom was one of the most exciting areas of digital advertising growth we witnessed in 2018. This year alone, Instagram has surged from...
European Brands Moving Programmatic Advertising In-House, IAB Finds
It is believed that European brands are moving their programmatic advertising trading in-house, according to a report from the Interactive Advertising Bureau (IAB). The survey found...
Is There Real Value in Using Influencer Marketing?
Influencer marketing has boomed in the last couple of years, you only have to look at this Google Trends graph to see how much...
GDET Acquires CBD Affiliate Marketing Leader CBDHempBuzz.com to Launch Aggressive Distribution Strategy
GD Entertainment and Technology (OTC: GDET), an emerging pioneer in the CBD, Blockchain and Luxury Retail industries, is announcing the full acquisition of CBDHempBuzz.com,...
Four Ways Retailer Brands Can Win this Black Friday
How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...
Rakuten Marketing Expands Affiliate Network to Merchants in France
Global affiliate network Rakuten Marketing has announced the extension of its affiliate network to local merchants in France as it continues to strengthen its...
Why the Visual Web Demands a New Approach to Brand Safety
It seems we can’t go more than a few weeks without another high-profile brand falling victim to the perils of ad misplacement. The most...
Bitmain Invests $3 million in Blockchain-Based Ad Platform tribeOS
Bitmain Technology, China’s crypto mining company, announced it invested $3 million in tribeOS, a digital advertising platform developed on the Bitcoin Cash (BCH) blockchain...
How to Improve Your Customer Retention Strategy
Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...
TradeTracker’s Exclusive Voucher Code Feature to Reward Affiliates Fairly
With emerging voucher code tools continuing to shake up the affiliate space, TradeTracker’s newly released feature is the next tool in the spotlight to...
