How to Win Back Consumer Trust Using Responsible Data Usage in Partnerships
Understanding the driving force behind issues about consumer privacy is essential to making accountable and ethical decisions about the proper use of consumer information....
Automation and the Future of Data Analysis
A career in data tends to attract people with a certain kind of mindset – the one that sees thousands of rows of data...
ICO Issues GDPR Warning to Ad Tech Companies
With rules tightening up by the minute around the General Data Protection Regulations (GDPR), the UK data protection authority, the Information Commissioner's Office (ICO)...
Why Influencers Are the Missing Link in Brand Loyalty
In a digital world where customers have so many options, loyalty is more important than ever. Cementing your brand into the hearts and minds...
Why Big Online Retail Events Mean More than Just Short-Term Success
The rise of mobile shopping and peer-to-peer marketing – from blogs and influencers to dedicated review sites – means research-ready consumers are now able...
Can Coupon Affiliates Add Value to a Merchant’s Affiliate Program?
It is no secret that customers love discounts. For decades, they have been spoiled to buy only when provided an ultra mega super special...
‘BuzzFeed News’ Embraces Programmatic Advertising
BuzzFeed is serious about expanding its content offering and has taken steps to give its more critical journalism its own identity. Last week saw the...
Four Ways to Master Affiliate Marketing in South East Asia
E-commerce sales in Asia-Pacific are growing like nowhere else. According to eMarketer Retail, e-commerce sales grew 31.1% in 2017 to $1.349 trillion. Increasing income...
It’s Time For The Industry to Combat Brand Safety Issues
Brand safety is keeping CMOs up at night – eight in every 10 say that they are more concerned about brand safety than ever...
Soreto on Referral Marketing and its Impact on Shareable Content
Is referral marketing worth it and why is so powerful? We speak to Peter Rowe, CEO of Soreto on the channel developments, mechanics of...
