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One of the biggest challenges facing companies is acquiring new customers/business. Especially as companies grow, one way they may split their marketing department is...

Advertisers around the world are spending more than one-fifth of their ad dollars on search ads with the search advertising market set to reach...

The demand for multi-skilled marketers has never been higher, but there is an ongoing issue that there is not sufficient talent in the industry...

We all know how the Internet is transforming this generation's advertising environment, as traditional business tactics are now becoming less successful than they were...

The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...

Established businesses and nimble disruptors alike must innovate to keep pace with the market trajectory, and this is certainly true within the world of...

As we welcome 2019, it’s time to look at what this year will bring for advertisers and publishers across our network and for the...

Marketers need information in order to comprehend how the sector performs for their partner and affiliate programmes.Partnerize has launched its new Retail Partnership Benchmarking Tool to help brand leaders get the insights they need.This new web-based application enables partners and affiliate marketers to compare program metrics against crowdsourced industry benchmarks.By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with average data from other major partners and affiliate marketers. Why a benchmarker  At Partnerize, our mission is to improve partnership efficiency and sophistication by applying data and advanced technology to every aspect of partner management.This simple tool gives brands access to more insights so that they can understand their brand performance in the context of vertical retail as a whole.The new tool was designed to enable members of the global partnership community to help each other by sharing insights and data.Brands are invited to participate irrespective of the network or platform products and services they use.At launch, we have one benchmarker that aggregates data for all participating retail brands. We hope to obtain sufficient data over time for measurements and analyses to reflect variations in regions and categories. How the benchmarker works Is simple...

Income Access platform to power affiliate programme for Colombian sportsbook and casino brand Montreal, QC. 20th September 2019 – Betjuego, a Bogota-based online sportsbook and casino...