Five Tips For Measuring the Real Value of Publisher Partnerships
According to Gartner's CMO spend report, marketing budgets are continuing to grow. However, the growth in spending comes with an increase in expectations. The report...
The Future of Affiliate Marketing is Social: How Influencers are Boosting Revenues
As consumers stop clicking and start “swiping up,” affiliate marketers are finding success with influencers.
With 38% of marketers citing affiliate marketing as one of their most...
Nearly Half of Global Shoppers Have Started Their 2018 Gift Shopping
The holiday season may seem far off but new data released by Rakuten Marketing has revealed that 48% of shoppers have already begun buying...
Ad Blocking Levels Fall, but Revenue Loss Increases
Ad blocking rates declined to 11.3% in Q3 of 2017, according to results from The Association for Online Publishing’s (AOP) two-year ad blocking audit...
3 Financial Bloggers Share Their Secrets to Running a Successful Blog
The blogging company is booming and there is no exception to the economic room. Bloggers of personal finance often begin by documenting their own...
Newspaper Publishers to Launch Ad Business, The Ozone Project
With this year’s Cannes Lions International Festival of Creativity underway, news has emerged that the Guardian, along with the Telegraph and News UK is...
Tips for Using A Solo Ad for Affiliate Advertising
Sing Today, higher and higher the number of affiliates use solo advertising. Yeah, you read it correctly, to advertise affiliate items, you can use...
Publishers & Advertisers – Relationships Are Worth Paying Attention To
As a network it is our priority to ensure we can support the relationship between publishers and advertisers as best we can, to optimise...
Campaign Monitor Enhances Real-Time Personalisation with Key Acquisitions
CM Group — a hub of marketing technology companies including Campaign Monitor, Delivra and Emma — has announced the acquisitions of Sailthru and Liveclicker,...
Chatbots: The future of affiliate marketing?
As the years go by, artificial intelligence continues to infiltrate our society at an alarming rate. Digital marketing is far from exempt from this,...
