How to Leverage B2B Affiliate Marketing to Increase Lead Generation
When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to...
Get the Inside Scoop on Today’s Leading Digital Marketing Strategies for $15
The digital marketing world is constantly evolving and having a coherent, comprehensive digital marketing strategy to stand out in a saturated market is becoming...
Adobe Acquires Software Marketing Specialist Marketo for $4.75 Billion
Adobe has confirmed its acquisition of Marketo, the California-based software marketing specialist, for $4.75 billion. The deal brings Adobe’s competition in line with Salesforce...
One Fifth of Ad Dollars Spent on Search Ads as Display Budgets Fall
Advertisers around the world are spending more than one-fifth of their ad dollars on search ads with the search advertising market set to reach...
Is Artificial Intelligence Still the Future of Retail?
Continuously striving for innovation, this new age of e-commerce is driven by a mass of emerging technologies, including artificial intelligence (AI). AI is reinventing...
Highlights: Awin’s Industry Conference The Affiliate Code
Following the success of last year’s event, Science Behind E-commerce, which brought together ad tech experts to explore affiliate marketing innovation and the future of...
Is There Real Value in Using Influencer Marketing?
Influencer marketing has boomed in the last couple of years, you only have to look at this Google Trends graph to see how much...
How To Make Money Through Online Casino Marketing
Technology modernization paved the way for many entrepreneurs to earn online, even without owning their own personal business. This is the concept behind affiliate...
Fintech Meets Martech in Optimise and Bud Partnership
With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...
Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance
Networks and agencies including Acceleration Partners, Affiliate Future, Awin, CJ, Optimise, Impact, Partnerize, Rakuten Marketing, ShareaSale, Tradedoubler and Tradetracker, as well as a number...
