Partnerize Launches Enhanced Commissions Suite Within its Partner Management Platform
Partnerize, the leading provider of partner marketing software for global brands, announced that it has launched a new and improved suite of commissioning tools,...
Affiliate New Customer Revenue Rose 45% In Q2 2018
Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into...
IMSHOW18: Data Is the Future of Influencer Marketing
Influencer marketing is coming under fire and at the heart of the scrutiny is the question: how can influencer marketing move forward when influencer...
Rakuten Marketing Launches AI Technology to Connect Marketers and Audiences
Today (September 27), Rakuten Marketing announced the launch of its latest technology built on artificial intelligence (AI) and machine learning (ML), growing the performance...
Adobe Acquires Software Marketing Specialist Marketo for $4.75 Billion
Adobe has confirmed its acquisition of Marketo, the California-based software marketing specialist, for $4.75 billion. The deal brings Adobe’s competition in line with Salesforce...
Five Steps to Making the Most Impact from Influencer Marketing
Whether it be a singular opportunity outside of existent marketing efforts or something that can be associated with a current program, thinking of influencer...
Combining Voice Search and Chatbots for Action-Orientated Marketing
Undeniably, voice search and chatbots are changing the way consumers interact with brands. The same technology is also transforming internal business communications and operations....
Retailers Embracing AI to Enhance Customer Shopping Experience
According to a report from VoucherCodes.co.uk who interviewed 200 senior executives at major UK and French retailers, brands are embracing AI to simplify and...
Instagram Introduces Shopping Tab to its Explore Page
Ahead of the launch of a standalone shopping app, Instagram has introduced even more opportunities for e-commerce on the platform with the announcement of...
Three Tips for Proactive Affiliate Discovery and Recruitment
As many Account Managers will know, affiliate recruitment is at the heart of a well-managed affiliate programme; pivotal in onboarding new partners and improving...
