Kyiv iGaming Affiliate Conference 2019: Updated program, demo area, party, and poker tournament
Very soon, the second Kiev iGaming Affiliate Conference by Smile-Expo will take place on 26 September. The event is dedicated to iGaming affiliate marketing,...
Is Artificial Intelligence Still the Future of Retail?
Continuously striving for innovation, this new age of e-commerce is driven by a mass of emerging technologies, including artificial intelligence (AI). AI is reinventing...
Saddle Up for a Cowboy Adventure in Pariplay’s New ‘The Good, The Bad &...
Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has launched The Good, The Bad & The Wild, a Western-themed...
Rakuten Marketing DealMaker London 2019 Highlights
DealMaker London made its mark in the UK capital on April 3, bringing over 600 advertisers and publishers under one roof at The Brewery...
Advertisers Need to Start Thinking of Digital as a Brand Building Channel
Brands should be spending around 60% of their advertising budget on long-term brand building, and 40% on short-term performance marketing, according to Binet and...
Branch on the Future of Mobile Measurement and Tracking in Affiliate
Leading Mobile Measurement and Deep Liaison Platform Branch provides solutions that unify customer experience and measurement across multiple devices, platforms and channels. As one...
Why Marketers Need to Break their Addiction to Fixed CPA
With the introduction of improved campaign measurability, marketers have realised they might have let their addiction to installs get the better of them. The...
Coupang launches Coupang Partners for online affiliate marketing
South Korea’s e-commerce company Coupang said Tuesday it has launched an online affiliate marketing service called Coupang Partners.
Coupang Partners aims to help content creators...
Awin Acquires Stake in Australian Affiliate Marketing Platform Commission Factory
Having established a strategic partnership two years ago, Awin has announced it has acquired an equity stake in affiliate network Commission Factory to further cement its...
When Publishers Win, Everyone Wins
With skepticism ever increasing around advertising fraud, transparency, and even programmatic, a long-standing marketing model has risen to the forefront that’s a win-win for...
