When Publishers Win, Everyone Wins
With skepticism ever increasing around advertising fraud, transparency, and even programmatic, a long-standing marketing model has risen to the forefront that’s a win-win for...
Google CSS: The Opportunities and Challenges to Affiliates
The more things change, the more they stay the same. Think back less than ten years, and you find a search space that’s dominated...
Partnerize Launches Enhanced Commissions Suite Within its Partner Management Platform
Partnerize, the leading provider of partner marketing software for global brands, announced that it has launched a new and improved suite of commissioning tools,...
Four Must-Knows to Develop Your Voucher Code Strategy
In the highly competitive e-commerce market, voucher codes have become a key vertical in the performance marketing industry, generating billions in revenue. The use...
Holiday Marketing: How to Create a Snowball Effect With Word-of-Mouth
We are approaching the most beautiful advertising time of the year: the holidays! It's time to start planning your marketing campaigns for fall and...
All The Benefits Of Affiliate Marketing
So, if you run your own business, it might not be as easy as you initially thought. Of course, we all want to quit that...
All About That (Fan) Base: The Who, What and How of Influencer Marketing
Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s...
Five Best Practices for Top Performing Emails
Today’s inboxes are more crowded than ever, with roughly 269 billion emails in 2017 being sent and received each day. However, there is a...
Amazon Sues Affiliate Marketers Of CBD Products Due To Fake Gift Card Email Scams
Amazon filed a lawsuit against several unnamed defendants for allegedly using the company’s name to fool people into clicking on affiliate links.
The firm further alleges...
Mobile Performance Marketing Will be Bigger Than Ever
It might not be a new concept or the latest industry buzzword but, in an increasingly mobile-centric world, performance marketing is on the rise...
