Five Ways to Innovate Your Data-Driven E-mail Strategies
The volume of branded emails we receive every day will reduce in a post-GDPR world, but, with consumers still skimming through each one, it’s...
Twitter and Facebook Update Ad Transparency Tools to Combat Fake News
Twitter has announced a series of ad transparency tool which will show information about the ads people view and who is running them, addressing...
The Language of Marketing and Artificial Intelligence
AI is all about adding intelligence to machines to supplement and streamline the things that humans are trying to accomplish. It allows us to...
Four Ways to Master Affiliate Marketing in South East Asia
E-commerce sales in Asia-Pacific are growing like nowhere else. According to eMarketer Retail, e-commerce sales grew 31.1% in 2017 to $1.349 trillion. Increasing income...
Facebook Advertising: Five ‘Secret’ Steps to Lower CPA
It’s every performance marketer’s worst nightmare. You’ve logged long hours piecing together a campaign plan, convinced that you’ve found the formula that will win...
Newspaper Publishers to Launch Ad Business, The Ozone Project
With this year’s Cannes Lions International Festival of Creativity underway, news has emerged that the Guardian, along with the Telegraph and News UK is...
Affiliate Marketing: Five Small Affiliate Publishers Doing It Right
The affiliate marketing industry has grown incredibly over the last decade and is not only made up of the voucher, cashback, and loyalty sites....
Highlights: Awin’s Industry Conference The Affiliate Code
Following the success of last year’s event, Science Behind E-commerce, which brought together ad tech experts to explore affiliate marketing innovation and the future of...
How to Leverage B2B Affiliate Marketing to Increase Lead Generation
When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to...
Why ‘Creativity’ Is Vital in the Age of Data-Driven Marketing
Established businesses and nimble disruptors alike must innovate to keep pace with the market trajectory, and this is certainly true within the world of...
