Tag: Performance Marketing Technology

Amazon is simplifying its advertising products by grouping everything under one umbrella called Amazon Advertising as it looks to play a bigger part in...

Augmented reality (AR) is poised to significantly reshape the reality of advertising and shopping, with the consumer AR sector expected to reach $14 billion...

The team behind the Digital Disruptors Programme has announced a number of key brands that will be joining the initiative to encourage the next...

The scale versus brand safety debate isn’t new. In fact, it’s an ongoing theme in programmatic. However, it’s now no longer a question of...

Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...

In the early 1990s, the first websites contained very basic information and functionality. As the number of consumers using the internet grew, so did...

Following the launch of their award-winning Google Shopping strategy and Comparison Shopping Service (CSS) through its partnership with DQ&A, digital marketing agency NMPi has...

Research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust...

Bitmain Technology, China’s crypto mining company, announced it invested $3 million in tribeOS, a digital advertising platform developed on the Bitcoin Cash (BCH) blockchain...

One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus by AT&T. This acquisition, coupled...