Sovrn Acquires VigLink to Expand its Suite of Publisher Products
After recently raising $25 million in new funding, tech firm Sovrn has acquired San Francisco-based affiliate company VigLink.
Sovrn enables a professional class of storytellers...
Combining Voice Search and Chatbots for Action-Orientated Marketing
Undeniably, voice search and chatbots are changing the way consumers interact with brands. The same technology is also transforming internal business communications and operations....
What to Expect from Affiliate Marketing in 2019
Affiliate marketing is a very popular and effective way for websites to generate extra income and for business owners to effectively generate leads. Since...
TSB and Partnerize Renew Partner Automation Solution Contract
Partnerize, the leading provider of global brand partner marketing solutions, announced the extension of its contract with TSB, a major UK retail bank with...
Rakuten Marketing Named “Best Affiliate Network” at the 2019 International Performance Marketing Awards (IPMAs)
Rakuten Marketing today announced that at this year's International Performance Marketing Awards (IPMAs), they were named "Best Affiliate Network." The award noted the strategic...
Why Influencers Are the Missing Link in Brand Loyalty
In a digital world where customers have so many options, loyalty is more important than ever. Cementing your brand into the hearts and minds...
Tradedoubler Unveils Plans for Transparent Affiliate Marketing
Tradedoubler has today (February 28) unveiled plans for an open platform that aims to utilise blockchain technology to enable automated, direct and transparent relationships...
Five Tips to Get the Most Out of Shopping Ads this Black Friday
We’re mere hours away until Black Friday, the busiest day in the global online shopping calendar. Last year, UK online shoppers spent an astounding...
Here are five topics you can expect from the Affiliate Conference & Expo (ACE)...
21–22 November 2019, Solaire Resort & Casino in Manila, Philippines–The 2019 Manila Affiliate Conference & Expo (ACE) is just around the corner and tickets...
Greater Transparency Makes Demand-Side Platforms More Effective
When analysing the profitability of an assortment of ad channels, there can be a lot of information presented without very much clarity. Some demand-side...
