Government Targets Ad Tech Firms with Digital Services Ad Tax
UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...
Ad Servers and Attribution: a Post-GDPR View
Attribution simply means pulling together all campaign activity, so you can attribute the right marketing channels to a sale. Why? To optimise media mix...
Four Ways AI Has Changed Data Processing in Marketing
There has been a lot of ‘hype’ around how artificial intelligence (AI) has the potential to transform marketing and ultimately support more impactful customer...
Three Ways Wireless Charging Can Help Improve Brands’ Data Insights and ROI
The industry is making its move to all things wireless. The launch of three new iPhone models at Apple’s Keynote – all of which...
Why Advertisers Should Care About Mobile Advertising Attribution
We all live on our smartphones and mobile devices. Demand for experiences on mobile, whether in-app or the mobile web, isn’t likely to slow...
The 4 Most Common Questions Advertisers Have About Affiliate Marketing
We’re more interconnected than ever before. With the internet, social media, and our mobile phones, people can get in touch with their friends and...
Fintech Meets Martech in Optimise and Bud Partnership
With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...
TRUTH CEO Mary Keane-Dawson Set to Step Down from Helm
Mary Keane-Dawson, chief executive of global blockchain media agency Truth, is stepping down from the helm after a year in charge as the agency...
Webgains Enhances AI Capabilities with Humanise.AI Partnership
Further enhancing its artificial intelligence (AI) capabilities, global affiliate network Webgains has announced a new partnership with London-based company Humanise.AI ahead of the network’s...
Are We Advertising to a Consumer Who No Longer Exists?
The 30-second TV slot has ruled the advertising roost since the 1970's when brands had plenty of time to get their message across as...
