Amazon Rebrands Its Ad Products to Amazon Advertising
Amazon is simplifying its advertising products by grouping everything under one umbrella called Amazon Advertising as it looks to play a bigger part in...
Why the Visual Web Demands a New Approach to Brand Safety
It seems we can’t go more than a few weeks without another high-profile brand falling victim to the perils of ad misplacement. The most...
Facebook Trialling Augmented Reality Ads in News Feed
The Boston Consulting Group estimates that more than 80 million people in the US engage with AR on a monthly basis. Facebook is expecting...
YouTube Tests New ‘Skip to End’ Ad Format
YouTube has started trialling a new ‘skip to end’ button video ad format, which makes users watch both the first five seconds and the...
Saddle Up for a Cowboy Adventure in Pariplay’s New ‘The Good, The Bad &...
Pariplay Ltd., a gaming technology company serving iGaming operators, land-based casinos and lotteries, has launched The Good, The Bad & The Wild, a Western-themed...
The Future of Affiliate Marketing is Social: How Influencers are Boosting Revenues
As consumers stop clicking and start “swiping up,” affiliate marketers are finding success with influencers.
With 38% of marketers citing affiliate marketing as one of their most...
Publisher Spotlight: Piggy
Piggy is a consumer-first browser extension that provides customers trust from the most trusted distributors that they buy products at the highest possible cost.
By...
ICO Guidance, Cookies Consent and the Next Steps
It was only a matter of time before we expected to see the first big fine for breaching the General Data Protection Regulation (GDPR)...
How Affiliates Influence Consumer Buying Decisions
Marketing psychology is a constantly evolving field, as the marketing landscape becomes ever more interconnected and complex. There is a limited spectrum of what...
The Ozone Project and OpenX Partner to Increase Publisher Monetisation
Programmatic advertising platform The Ozone Project has partnered with advertising exchange OpenX in order to increase monetisation for publishers' digital ad inventory.
The partnership will allow buyers to access...
