9 Things We’re Looking Forward To at DMEXCO 2019
MARKETING STRATEGY
The Nielsen Media team heads to Cologne to join the DMEXCO19 in September. DMEXCO has been defined as' the largest worldwide digital economy...
Media Buyers Should Start Preparing for a World Without Cookies
Since the GDPR came into effect in the UK last year, a "commercial as usual" air appears to have prevailed among the public sector with...
Publisher Spotlight: Piggy
Piggy is a consumer-first browser extension that provides customers trust from the most trusted distributors that they buy products at the highest possible cost.
By...
HubSpot boosts analytics with Supermetrics partnership
HubSpot's marketing software company has partnered with Supermetrics to expand its customer reporting possibilities.
Users of HubSpot can now analyze and report information in Google...
Secret Sauce Behind Being Successful With Affiliate Marketing
If you must get success in affiliate marketing, it’s important to follow the inevitable rules of affiliate marketing patiently and passionately.
Affiliate marketing for some...
Publishers Losing Out from Behavioural Ad Targeting, US Study Finds
While behavioural advertising/cookie-based targeting has been a key revenue strategy for publishers in recent years, a new study in the US has questioned whether...
Banner Ads 120% More Effective Than Video Ads, Finds Report
The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...
How to Earn Passive Income With an Amazon Affiliate Store
You can start earning passive income online through revenue sharing thanks to a strategy called affiliate marketing. No, that isn't the sketchy' get wealthy...
Nearly Half of Global Shoppers Have Started Their 2018 Gift Shopping
The holiday season may seem far off but new data released by Rakuten Marketing has revealed that 48% of shoppers have already begun buying...
Spy Tools are in High Use in Affiliate Marketing to Run Ad Campaigns Successfully
In affiliate marketing, spy tools have been widely used to successfully carry out ad campaigns. In order to examine the competition on the market...