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One-Third of UNiDAYS Workforce at Risk of Redundancy

Nottingham-based company UNiDAYS, which provides students with discounts from a number of high-profile brands, including ASOS, Apple, EE and Microsoft could axe up to...

TopCashback and Quidco to Potentially Form “Prominent Global Force” within Cashback...

The agreement, which has been voluntarily submitted to the Competition Markets Authority (CMA) for review, would see both companies join forces under one group...

Common SEO Conundrums and How to Fix Them

Search engine optimization (SEO) is at the very least a part of the daily vocabulary and it likely makes up a large whack of...

Twitter’s Embedded Timelines Help Publishers Earn More Revenue

The Twitter Timeline Program is the first ad program that allows publishers to offer high-quality, real-time content to their audiences and drive incremental revenue...

Amazon Misleads People with ‘Next-Day’ Prime Ads, Says ASA

Although Amazon’s sales have been booming with Prime Day seeing an increase in revenue year-on-year, the e-commerce retailer has come under fire from the...

Apple Set to Remove Apps from its Affiliate Program

Apple has announced that it will be removing apps and in-app purchases from its iTunes Affiliate Program. The changes are due to take effect...

Is This the End for Third Party Data?

With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...

How to Make your Display Ads Less Disruptive

Is taking a less disruptive approach the best option? An IAB study that found that 26% of users utilise ad blockers while according to the...

‘BuzzFeed News’ Embraces Programmatic Advertising

BuzzFeed is serious about expanding its content offering and has taken steps to give its more critical journalism its own identity. Last week saw the...

Zenith Steers New Performance Function to Global Markets

ROI agency Zenith has announced a new function to drive performance services for its global clients, which will be led the agency’s newly appointed...

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