Ricky Ahuja is one of the top leading affiliate marketers in the world, and he is living in Chicago, Illinois and helping others and motivating the newbies in the affiliate marketing.
I have asked few interesting questions to him, like starting from his career and the journey so far and how others can make money through online.
• Hello Ricky, How are you doing today? Please introduce yourself and about your journey as an affiliate marketer.
Hey, I am well thank you and thank you for conducting this interview. My journey is quite long and has been fluid in nature. Started off as an Advertiser, moved onto an affiliate and then finally a network owner (both in the mainstream as well as adult). Outside of this, I have many projects I am working on, consulting others in the industry as well as investing in other technologies, networks and JVs.
• At what point in time you realized that you can make money online and how you started the whole thing? Please Share your experience.
Making money online has been synonymous with the internet and I have been in the game as far back as I can remember – going back to 1997. Got into it through a well-funded startup based out of Chicago and selling phone cards to the Desi market. Have not looked back since.
• What makes AC Nutryst the best affiliate network?
There are many great networks out there and it would be foolish for me to consider mine the best one. Having said that – I can say no one works harder, longer and is transparent and overly communicative more than myself. I am far from being the smartest person – however, I have surrounded myself with a top-notch team with over 45 years of experience collectively.
• What were the hurdles you faced when you started your new venture?
Hurdles are part of any business and I have had my share. The most glaring ones being finding quality and loyal team members, constant fraud within the industry, being dependant on affiliates and advertisers for your well being (not a great business model in order to scale effectively.) Having said that, I would not change a thing – as these learning experiences make us who we are.
• Share your biggest achievement so far in this industry and tell us how you overcome the obstacles in affiliate marketing?
My biggest achievement is not classified as a financial one but being able to have a work-life balance that enables me to spend quality time with my family doing what we love – and that is travel. Being able to lead a team and being able to provide for their well being helps me go to sleep at night. Building a business is easy – building your reputation, however, is a different story and it has taken me 15 years to get where I am.
• What advice do you want to give to a newbie of the affiliate industry?
My advice to anyone doesn’t try to take the short route – take the right route. There is no such thing as a quick buck or free. Every action has a reaction and while it may not be evident right now – it will be at some point. Learn the basic fundamentals of AM, driving traffic, tracking, and utilizing any tools out there that help give you an edge on the competition. Don’t work to make a buck, work to make a difference.
• Please list the products which you love to promote as an affiliate.
My personal preference is to promote high-value items with high recurring commissions. These would be in the health, nutra, survival and adult/dating niches.
• Any latest affiliate summit you attendant? Please share your experiences with us and how the summit helped you in your business?
I do not think there has been any affiliate event I have missed. This industry is all about networking and building a circle of trust with people and companies you can trust and genuinely want to work with. Building and leading a team that will go to battle with you. “The leaders who work most effectively, it seems to me, never say ‘I.’ And that’s not because they have trained themselves not to say ‘I.’ They don’t think ‘I.’ They think ‘we’; they think ‘team.’ They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but ‘we’ gets the credit… This is what creates trust, what enables you to get the task done.” –Peter Drucker
• Ricky, tell us something about your future projects and how will they be helpful for people?
I am working on several projects/products and none of which I am able to go into at this moment. But when I do – you will be the first to know. 😉
• Tell us something about your blog, when did you start blogging Ricky?
I have been blogging at www.rickyahuja.com for a few years but have been horrible at working on it consistently. Having multiple businesses and networks – kind of limits the time available to blog. This is one of my goals in 2018 to start doing more consistently. Let’s see if this is just another resolution that doesn’t get completed or I actually follow thru on it.
• Anything else you would like to share with our readers?
All I want to say is nothing in life comes easy – you have to work hard at it. Success is no accident. It is the result of hard work, failure, loyalty, and persistence. One of my favorite quotes: “The real test is not whether you avoid this failure because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.” –Barack Obama